In the image below, you may see two lines, a vertical line and a curve line intersecting at the middle.īut it actually contains 4 lines meeting up in the center. This design is another great example of how the principle of similarity can unify a design, in this case, with the use of color while at the same time creating an anomaly on the call-to-action button to emphasize it.Ĭontinuation principle tells us that when we start to follow a line, actual or imaginary, either we tend to continue to follow its path until we see something significant, or we figure out that there’s nothing significant at all. It easily blends with the branch, which makes it easier for us to associate it with the tree and convey its message of being 100% natural. In this example of a 7up ad, the colors of the soda can are similar to the leaves and fruits. On the other hand, you can also use it to give more emphasis to important parts by making it dissimilar. You can use the principle of similarity to obtain connection of elements and unity in your design. Similarity can be achieved through color, sizes, shapes, and orientations. On the right side, the round and square elements look like they belong to two different groups. On the left part of the image above, the 20 similar elements seem to look like a single group. It is also true with the opposite, elements that are dissimilar tend to resist grouping. In a psychological sense, our mind is inclined to organize items with their relationship to adjacent objects. Simply put, elements that look alike, or at least have a common visual attribute, tend to be perceived as a group. These principles have been applied in designs for a while now and resulted to positive outcomes. There are five design principles that comprises Gestalt theory: In designing, this simply means that when you add certain elements in a specific manner, you can come up with a great design. Gestalt, in dictionary, means “a whole that is perceived as more than the sum of its parts.” It illustrates how our minds react to what we see with our eyes – how we relate and separate elements to make sense of an image.
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